ADMT - Museum of Advertising and Marketing

Tucked into a corner of the Caretta Shiodome mall, a few minutes walk from Shimbashi or Shiodome stations, this is a unique museum based on advertising. The museum is run by the Yoshida Hideo Memorial Foundation, which was founded by Dentsu in memory of their fourth president.

(photograph taken from the museum's website)

The museum has an extensive English language website with information on Yoshida Hideo, the museum, how to get there, and the permanent and special exhibitions, but unfortunately only limited English in the exhibits.

The museum is, however, free and while the permanent exhibit space is rather small, there is normally one or two temporary exhibitions on display as well. Technology is used throughout the permanent exhibition - touch screens, LED displays, video booths, and consoles with video libraries all add to the exhibits. The videos of radio and tv commercials, including the international Clio awards, are well worth checking out and visitors can easily spend a fun afternoon watching weird and wonderful commercials from around the world.

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